October 4, 2022

Watch: The Apprentice Season 15 Episode 7 – “Finland Advertising”

On The Apprentice Season 15 Episode 7 – “Finland Advertising”, at the London Stadium in Stratford, site of the 2012 Olympics and home to UK Athletics and West Ham FC, Lord Sugar reveals that this week the contestants will be rebranding the country of Finland. Finland is known as a winter holiday destination, but for this task the candidates must create an advertising campaign to entice UK visitors during the summer months.

Half the team head to Finland to film the TV advert whilst the rest create a marketing campaign and a digital billboard to be displayed at Piccadilly Circus. The candidates must then pitch their advertising campaign to leading industry experts, including the head of tourism for Finland.

During the filming of the advert, on one team temperatures soar, while the other team make a big splash. Going into the pitches, both teams must convince the panel that they really understand all Finland has to offer, not just as a country, but as a summer destination.

The candidates aren’t out of the woods yet, as they’re back in the boardroom and facing Lord Sugar’s scrutiny. And for one candidate it’s time to pack their suitcase, as they are told – ‘You’re Fired!’ You can watch the full episode below.

About the show:

Lord Sugar summons the candidates to Alexandra Palace, North London’s iconic entertainment venue, and reveals that for the latest task they will be creating and selling their own range of ice lollies.