On The Next Big Thing Season 1 Episode 8 – “Fanfest”, celebrity mentor Keyshia Cole gives the final five artists a social media challenge and hosts this week’s elimination challenge that tests fan engagement. You can watch the full episode below.
About the show:
The Next Big Thing is a music competition series that follows 12 contestants as they participate in an immersive artist development bootcamp. Handpicked hip-hop and R&B artists from across the country will compete weekly in survival-of-the-fittest challenges leading to a showdown where A&R executives, Serge Durand, Capitol Records; Erika Coulter, Epic Records; Tuo Clark, Def Jam Records and CEO Ghazi, EMPIRE Records will have the chance to offer a record deal on the spot.